This blockchain event marketing guide will walk you through everything you should plan and remember during the conference, whether you’re speaking or running a booth.
Every year, annual events and conferences are held in every major field around the world. From massive sales events to community-driven conferences that bring people together, these events aim to bring together a large number of people who are interested in the same topic.
If you’re about to attend your first blockchain conference, you have an excellent opportunity to implement some effective blockchain event marketing strategies.
Why Should I Attend These Activities?
Blockchain conference marketing allows you to expose your company to potentially thousands of people. While online marketing is effective, there is no guarantee that the advertisement you pay for will be clicked on, or that anyone will be paying attention as your banner ad flashes across the screen.
Improve your company status and present it as a good brand or services provider like enterprise blockchain development company make it a special appearance among all types of audiences easily.
Conferences, on the other hand, allow you to speak with people about your brand directly. If you have a booth, you can draw people in and start a face-to-face conversation with them about what problems your platform can solve or what the fundamentals of your project are.
The following are the two primary advantages of blockchain event marketing:
Brand Exposure – One of the primary advantages of attending a conference is the ability to get your brand on the global stage. Because the only people who will actively attend the event are those who have a genuine interest in this field, you’ll have a steady stream of people to talk to about your product or platform.
Given how competitive the DeFi industry is, any advantage you can gain from blockchain conference marketing should not be overlooked. The more people who see your brand, the higher your visibility will be, and the more people will trust your company.
Reach Your Audience Easily – Unsurprisingly, attendees at blockchain events are blockchain enthusiasts. You will be able to have face-to-face conversations with the community with this benefit. Bringing in a team of enthusiastic employees will allow you to build relationships with the community, get your name out there, and help people put a friendly face to your company. This is a fantastic way to leave your mark on the community and make people remember you.
Two additional advantages of blockchain event marketing:
Increase Sales Over Time – One of the primary benefits of attending events is lead generation. You can explain why your company is fantastic by meeting new people and talking to them about your brand.
Because you have a direct connection, the rest of the blockchain PR becomes simple. If you have any signup pages at your booth, you’ll be able to collect leads directly throughout the day. Following the event, you can use these to increase sales and attract new clients.
Additional Networking – At these blockchain event marketing conferences, you can connect with other businesses that use the blockchain. When it comes to building backlinks, finding guest post opportunities, or even developing partnership product launches with other brands, this can be an invaluable resource.
Knowing who else is actively working in the blockchain community will provide you with a pool of professional contacts with whom you can network and collaborate for years to come.
As part of your Blockchain Event Marketing Strategy, outline goals before the event.
Setting goals is essential for ensuring that after an event, you’ve made some progress toward your company’s vision. These event-specific objectives should be related to the conference and what your blockchain company can gain from it.
For example, you should work your way through several categories, setting goals for each one.
Break down your objectives using the additional objectives:
What do I want people to remember – Do you want your brand to be perceived as an expert in its field? How are you going to do that? Perhaps you could organise a panel discussion in which some of your experts discuss why your brand is effective or how it solves a specific problem.
What should people understand – What do you want people to learn, understand, and take away from your blockchain event marketing when they come up to your stall?
Target Audience – Although you’ll be working directly with the blockchain community, will you be focusing on any other communities (such as NFT / digital art). Did you know NFT is gaining it foot with great speed among many cryptocurrency platforms and services with services like NFT Minting Website, NFT Marketplace for Memes & NFT Game Development Company etc. So it is easy to adapt the latest technology is with right services.
Are You Trying to Profit – While blockchain event marketing can be expensive, you can also make money by selling services at these events. Are you looking to make money, or is the main goal of the event to increase the visibility of your brand in the community?
Communicate with Other Brands in Advance:-
When you’re running a business, it can feel like you’re the only brand that matters, with hours upon hours of your time being poured into this one project. While this is correct, you should be aware that other brands will undoubtedly attend the event.
You’ll also be able to see which companies are taking a hybrid approach to attendance because many events now have online streaming and attendance capabilities. This option increases global attendance, ensuring that you reach even more people.
Finally, consider the following:-
Attending your first-ever blockchain conference is an incredibly exciting experience. When you attend one of these blockchain marketing events, you will have direct access – face to face – to thousands of people who are interested in the exact field you are working in. This can be a great way to get your brand’s name out there, make connections, and generate future leads.
