How high up in search engine results pages (SERPs) your BigCommerce storefront appears depends heavily on how well you optimize it. It’s because of this complexity that most people seek the help of an SEO agency.
Many of these companies will be open about how they increase traffic to their clients’ websites, but this isn’t always the case. In light of this, we feel it is only fair to shed light on some of the methods employed by SEO companies with the goal of boosting revenue.
On-site SEO optimization comprises one of the primary tactics in any BigCommerce SEO agency’s strategy. The goal is to improve your site’s search engine rankings and attract targeted visitors by adjusting the placement of various sections. This phase focuses on enhancing the source code, the text, and the tags of the HTML page.
With improved on-site SEO, your website’s content will be more easily crawled and indexed by search engines. In addition to helping site users determine if a certain page provides a satisfactory response to their search, this also provides further context for the information presented on that page.
In essence, effective on-site SEO makes it possible for search engines like Google to understand the importance of your pages to the people who are reading them. As the major function of search engines is to aid users in locating specific information, relevancy is of the utmost importance.
Quality Content That Won’t Let You Down
If you ask any reputable BigCommerce SEO company, they will tell you that quality content is essential to achieving high search engine rankings. When you conduct a Google search, every single result that comes up will have a link associated with it. This link may lead to an article, a blog post, or some other form of information designed to entice you to click it.
Never forget that the backbone of your website should be solid, high-quality content. It’s also the best approach to making sure your site uses all of the keywords you’ve effectively researched and selected as target keywords.
Having the right kind of readers interested in what you have to say means that you are creating material that is both useful and valuable. Because of this, there is likely to be a much higher conversion rate from site visitors. Also, they are more likely to share it with their friends, which will help your content reach even more people.
As we’ve already talked about, interesting content can help websites rank more effectively in the search engine results pages. Google can identify if your material is good and if the links within it are useful, so if they are, your site will be prioritized over others that aren’t as optimized or informative.
Since on-site SEO is only half the battle, a competent BigCommerce SEO agency will also focus on off-site SEO optimization. There are a lot of different ways to do this, but they all have the same goal: getting more people to visit your website.
Off-page SEO, which mostly comes down to link strategy, is important because it raises your site’s domain authority and gets your brand’s name out there. If you don’t pay attention to this important detail, your competitors’ websites that use off-site SEO will always rank higher than yours in search results.
Expert BigCommerce Development
A trustworthy BigCommerce SEO partner will have access to BigCommerce developers who can help you make a custom, cutting-edge solution for BigCommerce. Your online store’s BigCommerce development can be handled by a seasoned team of professionals at an experienced BigCommerce SEO agency like 1DigitalⓇ Agency, at 1DigitalAgency.com.
Choosing a reputable and qualified BigCommerce SEO agency like 1DigitalⓇ Agency means you’ll have the backing of industry professionals who are familiar with the best practices for reaching your desired audience. In order to speak with one of their trained experts, visit their website right away.